Lead, Data Analyst
Tasks
- Analyze data to provide marketing insights
- Collaborate on campaign data acquisition and extraction
- Design scalable audience development processes
- Develop audience segmentation strategies
- Ensure connectivity across systems and data sources
- Evaluate and improve campaign operational processes
- Implement marketing automation workflows
- Lead Adobe Experience Platform configuration and integration
- Oversee migration from legacy platforms to Adobe Experience Platform
- Own audience segments development and optimization
- Provide database marketing guidance to marketing partners
- Test campaign data across platforms
Perks/Benefits
- 401k retirement savings plan
- Hybrid work option
- Life insurance
- Long-term disability
- Medical, dental, vision benefits
- Paid caregiver leave
- Paid parental leave
- Paid time off
- Short-term disability
- Travel for training
- Work from home
Skills/Tech-stack
Adobe Campaign | Adobe Experience | Adobe Experience Platform | Audience Segmentation | Data Modeling | Data Privacy | Data integration | Data privacy compliance | Experience Platform | HIPAA | Marketing Automation | Marketing Cloud | Privacy Compliance | Project Management | Relational databases | SQL | Salesforce Marketing | Salesforce Marketing Cloud | UNICA | Workflow automation
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analyst | Data Analyst | Database Marketing Lead | Lead | Lead Data | Lead Data Analyst | Marketing Lead
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