Senior Data Analyst
Hyderabad, Telangana, India
INR 2520K-4000K (estimate) Senior-level Full Time
Tasks
- Analyze audiences offers and journeys
- Analyze campaign and channel performance
- Assess incrementality
- Connect test results to business context
- Create executive ready summaries
- Define business questions
- Design A/B tests
- Develop measurement best practices and frameworks
- Evaluate attribution
- Evaluate marketing tests
- Identify performance drivers
- Improve measurement reporting consistency
- Recommend optimization and investment actions
- Shape test and learn plans
- Track performance metrics
- Translate findings into business insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | BI platforms | Business Analytics | Data Analysis | Excel | Geo-testing | Holdout testing | Incrementality | Marketing Analytics | Performance Tracking | SQL
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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