Senior Analyst – Business Analytics
Tasks
- Analyze market performance trends
- Build marketing mix models
- Communicate model results to business partners
- Conduct promotion resource allocation optimization
- Detect trend anomalies
- Develop demand and patient models
- Ensure model metrics quality
- Evaluate HCP DTC media effectiveness
- Evaluate promotion response models
- Lead marketing and sales problem solving
- Maintain compliance with risk controls
- Perform ROI analysis
- Perform customer segmentation
- Predict patient drivers
- Prepare analytical reports and insights
- Run scenario based simulations
- Work cross-functionally to gather requirements
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Association Rule Mining | Association rule | Azure | Bayesian analysis | Classification | Clustering | Data Lakes | Data Manipulation | Data Mining | Data Pipelines | Data Visualization | Data Warehousing | Demand forecasting | Feature Engineering | GCP | Hyperparameter Tuning | Hypothesis Testing | LLM | MLOps | Machine Learning | Marketing Mix | Marketing Mix Modeling | Matplotlib | Mix Modeling | Model Deployment | Model selection | NumPy | Pandas | Power BI | Probability theory | Promotion-response modeling | Prompt engineering | PyTorch | Python | ROI analysis | Regression Analysis | Reinforcement Learning | Response Modeling | Rule Mining | SQL | Scikit-learn | Seaborn | Series analysis | Supervised Learning | Tableau | TensorFlow | Time Series | Time Series Analysis | Unsupervised Learning
Education
Bachelor of Engineering | Bachelor of Science | Master of Engineering | Master of Science | PhD
Roles
Analyst | Business Analyst | Data Analyst | Marketing Data Analyst
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