Marketing Analytics and Reporting Analyst
Tasks
- Analyze lead generation conversion metrics and ROI
- Analyze marketing channel performance
- Contribute to data governance and reporting strategy
- Define key performance indicators and measurement frameworks
- Deliver recurring performance reports and executive dashboards
- Design build and maintain Power BI dashboards
- Develop self service reporting dashboards
- Ensure reporting data accuracy
- Extract transform and analyze marketing data
- Identify trends and optimization opportunities
- Improve data structure and tracking
- Present insights to stakeholders
- Standardize reporting frameworks
- Translate datasets into business ready reports
- Write complex SQL queries
Perks/Benefits
- 401k match
- Dental insurance
- Health insurance
- Life insurance
- Paid Holidays
- Paid time off
- Professional development
- Tuition Forgiveness
- Tuition assistance
- Vision insurance
Skills/Tech-stack
Data Governance | Data Modeling | Data Visualization | Key Performance Indicators | Marketing Analytics | Microsoft Excel | Performance indicators | Power BI | Reporting infrastructure | SQL
Education
N/A
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