Director of Marketing Analytics & Performance

Innovation Center-13736, United States R

USD 153K-210K Executive-level Full Time

@ L...

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Found 25d ago

Tasks

Analyze customer journey friction
Analyze early retention signals
Assess multi touch attribution capabilities
Build channel funnel forecasting
Build executive reporting dashboards
Build marketing measurement ecosystem
Define marketing funnel measurement
Define measurement data requirements
Deliver channel and campaign optimization recommendations
Develop marketing performance frameworks
Ensure data readiness for measurement
Establish incrementality experimentation program
Identify data gaps and drive resolution
Lead marketing mix modeling implementation
Manage agency accountability and governance
Oversee tagging and tracking implementation
Own marketing taxonomy and campaign definitions
Partner with finance on growth forecasting
Perform scenario modeling for marketing investments
Reconcile marketing performance across data sources
Translate marketing plans into demand forecasts
Validate agency performance using incrementality

Perks/Benefits

Skills/Tech-stack

Education

Bachelor of Engineering | Bachelor of Science | Master of Science | PhD

Roles

Regions

North America

Countries

United States

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