Director of Marketing Analytics & Performance
Innovation Center-13736, United States
R
USD 153K-210K Executive-level Full Time
Tasks
- Analyze customer journey friction
- Analyze early retention signals
- Assess multi touch attribution capabilities
- Build channel funnel forecasting
- Build executive reporting dashboards
- Build marketing measurement ecosystem
- Define marketing funnel measurement
- Define measurement data requirements
- Deliver channel and campaign optimization recommendations
- Develop marketing performance frameworks
- Ensure data readiness for measurement
- Establish incrementality experimentation program
- Identify data gaps and drive resolution
- Lead marketing mix modeling implementation
- Manage agency accountability and governance
- Oversee tagging and tracking implementation
- Own marketing taxonomy and campaign definitions
- Partner with finance on growth forecasting
- Perform scenario modeling for marketing investments
- Reconcile marketing performance across data sources
- Translate marketing plans into demand forecasts
- Validate agency performance using incrementality
Perks/Benefits
- 401k matching
- Disability insurance
- Employee assistance program
- Employee discount program
- Employee resource groups
- Health insurance
- Learning and development
- Life insurance
- Paid time off
- Tax-Advantage Savings Accounts
- Volunteer and wellness days
Skills/Tech-stack
Attribution Modeling | Customer Journey | Customer Journey Analytics | Data Governance | Data Taxonomy | Data readiness | Experimentation | Forecasting | Funnel analytics | Geo-testing | Incrementality testing | Journey Analytics | Marketing Analytics | Marketing Cloud | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Scenario Modeling | Tableau | Tagging | Tracking
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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