Manager, Digital Marketing Analytics
Tasks
- Advance measurement for paid and organic channels
- Analyze marketing attribution and ROI
- Deliver forecasts business cases and post campaign insights
- Develop scalable measurement frameworks and tools
- Enable teams with analytics insights tools and training
- Guide stakeholders on marketing spend reach and audience strategy
- Identify growth opportunities with audience targeting and personalization
- Lead traffic and audience analytics strategy
- Optimize performance across paid and owned channels
- Partner with analytics teams to find new revenue opportunities
- Support innovation in analytics models and reporting
- Translate data into marketing insights
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Audience Segmentation | Customer Lifetime Value | Data Analysis | Data Visualization | Lifetime Value | Marketing Analytics | Marketing measurement | Owned Media | Paid media | Personalization | ROI measurement | Reporting | SQL
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