Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)
GB-LONDON-245 HAMMERSMITH ROAD, United Kingdom
GBP 60K-70K (estimate) Senior-level Full Time
Tasks
- Architect CRM data flows
- Build multi-touch attribution models
- Create analytics documentation playbooks best practices
- Define marketing measurement strategy
- Develop account level ABM analytics
- Establish single source of truth
- Govern data taxonomy naming conventions UTM standards
- Guide agile delivery for web platforms
- Improve data quality and reporting accuracy
- Lead analytics enablement training
- Manage Drupal CMS requirements
- Monitor dashboard adoption and usage
- Optimize analytics dashboards and reporting
- Own Bynder Digital Asset Management roadmap governance and license management
- Own KPI framework
- Translate business requirements to technical requirements
Perks/Benefits
- N/A
Skills/Tech-stack
ABM Analytics | Account-based marketing | Agile delivery | Asset Management | Attribution Modeling | Business Intelligence | Bynder | CRM Integration | Content Management | Content Management System | Cvent | DAM | Data Governance | Data Quality | Data Quality Management | Data Taxonomy | Data Warehouse | Data integration | Digital Asset | Digital asset management | Drupal | Engagement Scoring | Google Ads | Google Analytics | Google Analytics 4 | KPI Framework | LinkedIn Ads | Looker Studio | Management System | Marketing Analytics | Marketing attribution | Marketo | Power BI | Quality management | Salesforce | Tableau | UTM tracking
Education
N/A
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