Senior Director, Data Science - Marketing
STORE SUPPORT CENTER, ATLANTA - 9090, United States
USD 140K-191K (estimate) Executive-level Full Time
Tasks
- Build customer segmentation
- Create marketing measurement frameworks
- Define data science vision
- Deliver analytics innovation
- Develop attribution methodologies
- Develop predictive models
- Drive cross-functional collaboration
- Establish data science roadmap
- Lead experimentation programs
- Manage and mentor data science teams
- Optimize media strategies
- Oversee data science governance
- Standardize ROI calculations
- Support research and innovation
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Amazon Web Services | Artificial Intelligence | Attribution | Azure | B testing | Causal Inference | Cloud Computing | Cloud platform | Customer Lifetime Value | Customer Segmentation | Data Governance | Databricks | Experiment design | Forecasting | Google Cloud | Google Cloud Platform | Incrementality testing | Lifetime Value | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media optimization | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Personalization | Predictive Modeling | Python | R | ROI modeling | SQL | Snowflake | Web Services
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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