Group Director, Analytics-First Party Data & Loyalty
Detroit, Michigan, United States; New York, New York, United States
USD 100K-230K Executive-level Full Time
Tasks
- Advise on identity resolution and consent signals
- Analyze first party customer data
- Build unified customer profiles strategy
- Collaborate on data pipelines and schemas
- Define segmentation and suppression rules
- Develop loyalty measurement frameworks
- Identify loyalty behavioral patterns
- Integrate loyalty and owner marketing analytics
- Partner with CRM loyalty teams
- Present recommendations to marketing executives
- Recommend audience targeting and message sequencing
- Translate insights into activation guidance
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Real-Time CDP | Audience Management | Consent Management | Customer Data | Customer Data Platform | Customer Lifetime Value | Data Modeling | Data Quality | Data platform | Identity resolution | Lifetime Value | Marketing Cloud | Measurement frameworks | Python | R | Real-Time CDP | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation
Education
N/A
Roles
Analytics | Analytics Director | Data Analytics | Data Analytics Director | Director
Regions
Countries
States
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