Cbs - Business Analytics Manager
Tasks
- Analyze data to support customer targeting and campaigns
- Build dashboards and performance metrics
- Collaborate cross functional teams to measure campaign profit and loss impact
- Conduct post campaign reviews and tracking analysis
- Develop customer scoring and segmentation
- Develop promo forecasts and portfolio metrics
- Operationalize predictive models to improve response rates
- Perform customer deep dive analysis and KPI improvement
Perks/Benefits
- N/A
Skills/Tech-stack
Campaign analytics | Customer Segmentation | Dashboarding | Data Mining | Microsoft Excel | Microsoft PowerPoint | Microsoft Word | Predictive Modeling | SAS | Scoring Models | Statistical modeling
Education
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