Data Scientist (MMM)
Tasks
- Apply statistics to business problems
- Build marketing analytics models for short term and long term outcomes
- Develop media mix models to measure marketing impact
- Ensure data quality with cross functional teams
- Evaluate new data sources for usefulness validity rigor
- Integrate disparate data sources
- Perform data extraction and streamline pipelines
- Retrieve and analyze large datasets using Python
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Azure | Data Visualization | GCP | Hadoop | Hive | Looker | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Optimization Techniques | Power BI | Predictive Modeling | Python | R | Relational databases | SQL | Tableau | ThoughtSpot
Education
Roles
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