Lead Data Analyst - Marketing Analytics
Tasks
- Analyze GTM funnel performance
- Build marketing mix modeling
- Collaborate on data quality and marketing data pipelines
- Conduct incrementality testing
- Create marketing dashboards in Looker
- Design and analyze A/B tests
- Design and analyze multivariate tests
- Develop analytics solutions in R and Python
- Develop marketing effectiveness measurement methodology
- Develop predictive modeling
- Execute cohort analysis
- Identify conversion bottlenecks
- Perform customer segmentation
- Perform multi touch attribution modeling
Perks/Benefits
- Employee discounts
- Flexible working options
- Headspace access
- Health package
- Holiday
- Learning and development support
- Paid parental leave
- Paid volunteering days
- Pension
Skills/Tech-stack
A/B | A/B Testing | Airflow | B testing | BigQuery | Clustering | Cohort Analysis | Customer Segmentation | DBT | Data Quality | Data pipeline | Incrementality testing | Lift Study | LookML | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Multivariate Testing | Predictive Modeling | Python | R | Regression Models | SQL | Statistical significance
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Data | Lead Data Analyst | Marketing Analyst
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