Marketing Analytics Director
Arden Hills, MN (USA), United States
R
USD 163K-245K Executive-level Full Time
Tasks
- Build measurement standards and governance
- Define measurement operating model and workflows
- Drive experimentation and standardization decisions
- Lead marketing measurement strategy
- Lead measurement teams and talent development
- Manage marketing measurement innovation agenda
- Oversee MMM econometric and causal measurement
- Partner with IT to integrate marketing technology
- Partner with executives on marketing investment decisions
- Set expectations for measurement method selection
- Translate analytics into executive narratives
Perks/Benefits
Skills/Tech-stack
AI | Attribution | Automation | Business Intelligence | Causal Inference | Data Governance | Econometric Modeling | Econometrics | Experimentation | Incrementality testing | MarTech integration | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Marketing measurement | Mix Modeling | Predictive Analytics | Privacy | Signal Loss
Education
N/A
Regions
Countries
States
Cities
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