Senior Digital Product Owner - Lead & Analytics
Chicago, Illinois, United States
USD 112K-183K Senior-level Full Time
Tasks
- Align initiatives to enterprise digital strategy
- Define product vision and roadmap
- Design funnel measurement traffic to conversion
- Enable web analytics and campaign attribution
- Ensure data accuracy and consistency
- Implement unified KPI tracking across platforms
- Improve lead quality and follow up effectiveness
- Integrate with CRM identity and dealer systems
- Map leads to dealers and enable routing attribution
- Optimize lead funnels and user journeys
- Own lead capture and analytics lifecycle
- Provide actionable insights from user behavior data
- Run A B testing for conversion optimization
- Standardize event tracking and tagging frameworks
Perks/Benefits
- 401k savings plan
- Career development
- Employee assistance program
- Flexible spending accounts
- Health Lifestyle Programs
- Health savings account
- Paid time off
- Parental leave
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | Acceptance Testing | Attribution Modeling | B testing | Behavior analytics | Business Analysis | CRM | CRM Integration | Conversion Rate | Conversion rate optimization | Customer Journey | Customer Journey Analytics | Data Accuracy | Data Pipelines | Digital marketing | Event Tracking | Funnel analytics | Journey Analytics | Lead Management | Lead routing | Product Management | Python | Rate optimization | Requirements Gathering | Roadmap Development | SQL | Snowflake | Tag Management | User Acceptance | User Acceptance Testing | User Behavior | User Behavior Analytics | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
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