Staff Product Data Scientist, Digital Media
Mountain View, CA; San Francisco, CA
USD 230K-284K Senior-level Full Time
Tasks
- Allocate marketing spend using LTV CAC
- Build LTV CAC framework
- Build ROI methodologies
- Build measurement guardrails
- Conduct growth analyses by geo audience creative channel
- Design incrementality measurement program
- Optimize acquisition across channels
- Perform media mix modeling
- Provide measurement and experimentation support to marketing and product
- Run geo holdout experiments
- Run switchback experiments
Perks/Benefits
Skills/Tech-stack
CAC modeling | Causal Inference | Experiment design | Geo Holdout | Geo Holdout Testing | Holdout testing | Incrementality testing | Intent to Treat Analysis | Intent to treat | LTV/CAC | LTV/CAC modeling | Measurement partners | Media mix modeling | Mix Modeling | Mobile Measurement | Mobile Measurement Partners | Multi-Touch Attribution | Multi-touch) | Paid Social | Paid media | Programmatic Advertising | Python | R | SQL | Search Engine | Search Engine Marketing | Series analysis | Statistical modeling | Switchback Experiments | Time Series | Time Series Analysis
Education
N/A
Roles
Regions
Countries
States
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