Sr. Analyst, Entertainment Analytics
Tasks
- Automate reports and communicate KPIs with Tableau
- Create strategic insights and recommendations memos
- Generate cross platform insights for linear and digital
- Leverage Nielsen ComScore and Adobe data sources
- Maintain program line ups with Nielsen Content Link
- Perform quantitative content analytics
- Produce regular brand and content performance reports
- Support network and program viewership forecasting
- Track and measure viewership reach engagement and conversions
- Use research tools to derive audience insights
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Comscore | Data Visualization | Domo | Duplication | ISpot | Microsoft Excel | Nielsen | Nielsen Content Link | Nielsen NPower | PowerPoint | Reach-frequency | Segmentation | TVision | Tableau | VideoAmp
Education
Roles
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