Associate Director of Enrollment Marketing
University of Arkansas, Fayetteville, United States
USD 75K-75K Mid-level Full Time
Tasks
- Apply privacy regulations and accessibility standards
- Build behavioral trigger communications
- Conduct marketing campaign performance analysis
- Coordinate marketing campaign execution
- Coordinate public relations and executive communications
- Create landing pages and microsites
- Develop digital content and visual storytelling
- Ensure brand aligned messaging across channels
- Ensure compliance with CAN SPAM and FERPA
- Lead integrated enrollment marketing strategies
- Manage SMS campaigns
- Manage email campaign workflows
- Run A/B testing
- Supervise content production and social media
- Track conversions and engagement metrics
Perks/Benefits
- Dental insurance
- Disability insurance
- Health insurance
- Leave accrual
- Life insurance
- Paid Holidays
- Retirement plan
- Tuition waiver
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Behavioral triggers | CRM | Conversion Tracking | Cross-Functional Collaboration | Cross-functional | Data-Driven Decision Making | Data-driven | Decision Making | Digital Marketing Campaigns | Digital content | Digital marketing | Email Marketing | Functional collaboration | HubSpot | Landing Page | Landing page optimization | Marketing Analytics | Marketing Automation | Marketing Cloud | Marketing campaigns | Microsites | Page optimization | Project Management | SMS Marketing | Salesforce Marketing | Salesforce Marketing Cloud | Slate | Social Media
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
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