Vice President, Marketing Lead-Channel Strategy & Optimization
Wilmington, DE, United States
USD 140K-172K (estimate) Senior-level Full Time
Tasks
- Create and maintain playbooks and governance routines
- Create executive ready decision narratives
- Design channel capabilities framework and influence product roadmaps
- Develop and manage default channel strategy
- Develop optimization framework and governance
- Diagnose performance gaps and drop off
- Ensure control requirements compliance
- Evaluate awareness consideration conversion
- Lead channel strategy and optimization
- Lead strategy governance optimization and performance for placements
- Monitor weekly monthly performance results
- Partner with reporting innovation ad frameworks product experimentation and optimization teams
- Perform performance analysis and optimization
- Run root cause analysis and drive recovery plans
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
AI | Adobe Analytics | Analytics and reporting | Cause analysis | Data Analysis | Digital Marketing Analytics | Digital marketing | Executive Communication | Experimentation | Governance | Marketing Analytics | Marketing Automation | Optimization | Performance Measurement | Root Cause Analysis | Root cause | Stakeholder management | Tableau
Education
Related jobs
-
Data Solutions Analyst USD 100K-160KApache Spark | Big Data | Dashboards | Data Streaming | Data WarehousingMid-level Full TimeSan Mateo, CA, US1d ago
-
Data Solutions Analyst USD 100K-160KApache Spark | Big Data | Data Warehousing | Data integration | GrafanaMid-level Full TimeSan Francisco, CA, US1d ago
-
Product Manager II, YouTube GenAI Responsibility USD 163K-236KA/B | A/B Testing | AI Safety | B testing | Content ModerationEquity compensation | Health benefits | Paid time off | Retirement planMid-level Full TimeSan Bruno, CA, USA1d ago
-
Data Governance Activation Manager USD 124K-174KAI Data | AI data readiness | Business acumen | Change Management | Data Catalog401k matching | Dental insurance | Disability coverage | Life insurance | Medical insuranceSenior-level Full TimePiscataway, NJ, US1d ago
-
AI & Machine Learning Vice President USD 120K-220KAWS | Alteryx | Anomaly Detection | Azure | C#401k | Dental insurance | Disability insurance | Health insurance | Hybrid work modelExecutive-level Full TimeUnited States R1d ago
-
AI & Machine Learning Senior Vice President USD 160K-310KAWS | Anomaly Detection | Azure | C# | CTE401k | Dental insurance | Disability insurance | Health insurance | HolidaysSenior-level Full TimeUnited States R1d ago
-
Technical Project Manager - Enterprise AI Solutions USD 110K-150KAI Concepts | Agent systems | Classification | Delivery management | Dependency managementEquity | Travel up to 15 percentMid-level Full TimeNew York City, NY (Hybrid); United … R1d ago
-
Lead Data Analyst USD 100K-139KAmazon Redshift | DBT | Data Governance | Data Lakehouse | Data Modeling401k match | Disability insurance | Flexible schedule | Health insurance | Life insuranceSenior-level Full TimePlantation, Florida, United States R1d ago
-
Senior Manger, Marketing Analytics - Cards USD 120K-150KA/B | A/B Testing | Account Valuation Modeling | Attribution | B testingSenior-level Full TimeSan Francisco R1d ago
-
Senior Product Associate - Shopping Optimization USD 138K-176KAI tools | Agile | Backlog Management | Confluence | Data LiteracyBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site health and wellness centersMid-level Full TimePlano, TX, United States1d ago
-
Web Strategy, SEO & AI Lead USD 130K-150KA/B | A/B Testing | B testing | B2B Marketing | Competitive AnalysisEmployee assistance program | Flexible spending account | Flexible time off | Flexible work schedule | Healthcare benefitsSenior-level Full TimeU.S. (Remote) R1d ago
-
A/B | A/B Testing | Adobe Analytics | Alteryx | Artificial IntelligenceSenior-level Full TimeOH, United States1d ago
-
Agile | Azure DevOps | Backlog Management | Capacity Planning | Dependency managementContinuing education opportunities | Dental insurance | FSA | HSA | Medical insuranceSenior-level Full TimeRochester, MN, United States R1d ago
-
Senior Embedded Software Engineer USD 139K-184KAlgorithm Implementation | C++ | C++17 | Data Analysis | Digital SignalSenior-level Full TimeArlington, VA1d ago
-
Workforce Analytics Manager USD 32K-32KAWS | Azure | Data Analysis | Data Modeling | Data ValidationMid-level Full TimeCleveland, OH, United States1d ago
-
Senior Staff Technical Program Manager - Quantum Sensing USD 187K-269KAccount Management | Agile | Confluence | Control Account | Control Account Management401k matching | Home Technology Stipend | Legal insurance | Medical, dental, vision plans | Paid HolidaysSenior-level Full TimePleasanton, California, United States2d ago
-
AI Solutions Leader USD 125K-215KAI Agents | Access Control | Artificial Intelligence | Azure | Cloud analyticsHybrid workSenior-level Full TimeWexford, Pennsylvania, United States2d ago
-
Data Management Lead- Data Consumption & Semantic Layer USD 120K-151KAccess patterns | Data Governance | Data Lakehouse | Data Modeling | Data Product ManagementHybrid schedule | On-site collaboration | Remote flexibilitySenior-level Full TimeUnited States2d ago
-
Associate Manager, Performance Analytics - PC USD 60K-140KAttribution | Brand Health | Campaign analytics | Clean rooms | Dashboard DevelopmentDental insurance | Hybrid work | Medical insurance | Mental Health Awareness Days | Paid time offMid-level Full TimeNew York, United States2d ago
-
Customer Service | Data Analysis | Email | Gator360 | Information SystemsHealth, dental, and vision insurance | Paid time off | Public service loan forgiveness | State retirement plans | Tuition assistanceMid-level Full TimeMain Campus (Gainesville, FL)2d ago
-
Associate Manager, Performance Analytics Food USD 60K-140KAttribution | Brand Health | Campaign analytics | Data Storytelling | Data VisualizationDental insurance | Employee resource groups | Health insurance | Hybrid work model | In office events and trainingsMid-level Full TimeNew York, United States2d ago
-
Associate Manager, Advanced Analytics B&W USD 60K-140KAttribution Modeling | Budget Optimization | Clean rooms | Data Clean Rooms | Data IntegrityDental insurance | Employee discounts | Health insurance | Mental health support | Paid time offMid-level Full TimeNew York, United States2d ago
-
Assistant Manager - Bellmead USD 44K-52KCPR AED | Cleaning Operations | Customer Service | Data Analysis | Employee Performance ManagementOn call coverage during peak seasonMid-level Full TimeBellmead, Texas, United States2d ago
-
Claims data | Competitive Intelligence | Data Analysis | EHR | ForecastingMid-level Full Time TemporaryCarlsbad, California, United States; Remote, United … R2d ago
-
Sr Director, Product Mgmt USD 266K-365KAgentic Workflows | Build vs Buy | Build vs Buy Strategy | Cloud Computing | ComplianceEmployee stock purchase plan | Health insurance | Life insurance | Paid time off | Performance-Based IncentivesSenior-level Full TimeSan Jose, CA, USA Office (SANJOSE)2d ago