Associate Director Analytics - CDI - F/H
Tasks
- Advise stakeholders on measurement platform implementation
- Automate analytics integration with new tools
- Communicate complex data concepts to stakeholders
- Coordinate third party measurement solutions and SOWs
- Design and run brand lift studies and conversion lift studies
- Develop client analytics projects for commercial value
- Develop marketing measurement and testing plans
- Lead campaign reporting and actionable recommendations
- Provide analytics insights for media performance optimization
- Support internal data engineering collaboration for analytics deployment
Perks/Benefits
Skills/Tech-stack
Brand Lift | Cloud platform | Conversion lift | Descriptive Statistics | Google Cloud | Google Cloud Platform | Hypothesis Testing | Incrementality | Jira | MMM | MTA | Marketing Mix | Marketing Mix Modeling | Matplotlib | Mix Modeling | Multi-Touch Attribution | Multi-touch) | NumPy | Pandas | Python | R | SQL | Sales Lift | SciPy | Trello
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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