Marketing Analytics Manager
Tasks
- Analyze digital funnel conversion friction
- Automate reporting processes
- Build and QA data pipelines
- Build executive dashboards
- Centralize marketing data into Snowflake
- Define KPIs and measurement strategy
- Deliver executive marketing reporting
- Govern marketing analytics data layer
- Own marketing analytics framework
- Run attribution modeling
- Track customer lifecycle metrics
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Braze | Dynamic Yield | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Microsoft Ads | Qualtrics | SQL | Snowflake | Tag Manager
Education
N/A
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