Marketing Data Scientist, Measurement & Modeling
Irving, Texas, United States
USD 129K-180K (estimate) Senior-level Full Time
Tasks
- Apply machine learning and generative AI for marketing insights
- Build media mix modeling
- Communicate findings with visualizations and presentations
- Conduct incrementality testing
- Create measurement and attribution reporting
- Design A/B tests
- Develop data pipelines for marketing analytics
- Develop predictive modeling
- Forecast marketing performance
- Integrate GA4 and BigQuery datasets
- Perform causal inference
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AWS | Attribution Modeling | B testing | Causal Inference | Cloud platform | Customer Segmentation | Data Visualization | Experimental Design | Forecasting | GA4 | Generative AI | Google Analytics | Google Analytics 4 | Google BigQuery | Google Cloud | Google Cloud Platform | Hypothesis Testing | Incrementality testing | Language Models | Large Language Models | Looker | Machine Learning | Marketing Analytics | Marketing measurement | Media mix modeling | Mix Modeling | Power BI | Python | Regression Analysis | SQL
Education
Roles
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