Analyste principal.e, Analytique marketing et revenus | Senior Analyst, Marketing and Revenue Analytics
Tasks
- Analyze and optimize marketing attribution
- Analyze and optimize marketing performance
- Define analytical frameworks and KPI standards
- Drive alignment across data sources and business units
- Forecast and analyze pricing strategy
- Influence investment decisions through modeling
- Lead complex enterprise analytical initiatives
- Measure and optimize marketing incrementality
- Mentor analysts and stakeholders on analytics
- Present recommendations to senior leadership
Perks/Benefits
Skills/Tech-stack
Causal Inference | Customer Segmentation | Data Modeling | Econometrics | Looker | Marketing Incrementality | Marketing attribution | Power BI | Pricing Optimization | Python | R | Revenue Forecasting | SQL | Tableau
Education
N/A
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