App Store Optimization Manager
Tasks
- Coordinate Apple and Google feature priorities
- Define global keyword strategies
- Develop creative strategies for downloads
- Improve ASO program processes and communications
- Lead app store strategies for conversion
- Manage ASO budget
- Optimize conversion and CPI efficiency with paid media
- Own A B testing roadmap
- Prioritize growth opportunities with analysis
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | App Store | App Store analytics | App Store developer console | App analytics | App store optimization | AppTweak | B testing | Branch | CPA | CPI | CPM | Category optimization | Conversion Rate | Conversion rate optimization | Developer Console | Engine optimization | Keyword Research | Mobile App | Mobile App Analytics | Mobile Marketing | Organic growth | Paid media | Rate optimization | Retention | Search Engine | Search engine optimization | Sensor Tower | Store analytics | Store optimization
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