Brand Media Strategy & Analytics Manager
Mountain View, CA, USA; San Francisco, CA, USA
USD 177K-218K Mid-level Full Time
Tasks
- Build audience segmentation using first party data
- Develop full funnel media strategy
- Guide agency partners media planning
- Lead brand media strategy and deployment
- Manage brand media budget allocation
- Measure performance metrics and attribution
- Optimize targeting frequency caps
- Perform media mix modeling
- Track brand health metrics
- Use brand lift insights for lookalike modeling
Perks/Benefits
Skills/Tech-stack
Ads Data Hub | Audience Segmentation | Brand Lift | Brand lift measurement | Budget Management | Data Hub | Display and Video 360 | First-party data | Google Ads | Google Ads Data Hub | Key Performance Indicators | Lift measurement | Lift testing | Lookalike modeling | Matched Market Lift Testing | Media Buying | Media Planning | Media mix modeling | Meta Advertising | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Paid Social | Party data | Performance indicators | Programmatic Advertising | TikTok advertising | YouTube advertising
Education
N/A
Regions
Countries
States
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