Senior Manager- AI Search Analytics
Tasks
- Accelerate insight generation using AI and automation
- Align KPIs measurement standards and reporting
- Apply causal inference for incremental impact
- Classify referrals and traffic quality
- Define AI search measurement framework
- Design causal measurement methodologies
- Design incrementality testing for agentic journeys
- Develop AI search attribution frameworks
- Evaluate measurement technologies for integration
- Model business impact of digital experiences
- Set success metrics for AI search
- Use media mix modeling and web experimentation frameworks
Perks/Benefits
- N/A
Skills/Tech-stack
AI Automation | Adobe Analytics | Attribution Modeling | Causal Inference | Digital analytics | GitHub | Incrementality testing | Marketing Analytics | Marketing Science | Media Measurement | Media mix modeling | Mix Modeling | Quality Assessment | Referrals Classification | Tableau | Traffic Quality Assessment | Traffic quality | Web Analytics | Web experimentation
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
AI | AI Search Analytics Manager | Analytics Manager | Manager | Senior Manager
Regions
Countries
States
Cities
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