Marketing Analytics Manager
Tasks
- Analyze conversion friction across digital funnels
- Automate manual reporting
- Build and maintain executive dashboards
- Build and scale data pipelines
- Centralize marketing data in Snowflake
- Define KPIs and measurement strategy
- Deliver end to end marketing reporting package
- Drive attribution modeling and budget allocation
- Govern marketing analytics data layer
- Monitor customer lifecycle metrics
- Own marketing and ecommerce analytics framework
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | Braze | Data Pipelines | Dynamic Yield | Executive Dashboards | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Marketing Automation | Microsoft Ads | Qualtrics | SQL | Snowflake | Tag Manager
Education
N/A
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