Senior Analytics Engineer (Marketing)
Tasks
- Build and maintain marketing datasets
- Build monitoring and alerts for signal issues
- Build reporting for conversion and funnel metrics
- Define signal engineering metrics
- Design conversion pipelines for ad networks
- Ensure accurate attribution
- Implement pixels and conversion events
- Improve conversion signal quality
- Maintain UTM parameters and naming conventions
- Maintain deduplicated signal delivery
- Manage GTM releases and web properties
- Monitor pixel and CAPI diagnostics
- Onboard new ad platforms integration
- Optimize marketing measurement
Perks/Benefits
- N/A
Skills/Tech-stack
Adjust | Airflow | Appsflyer | Attribution | Browser Tracking | CTE | Click ID | Click ID Capture | Conversions API | DBT | Data Quality | Data Quality Checks | Deduplication | Enhanced Conversions | GDPR | Google Ads | Google Data Manager | Google Data Manager API | Google Tag | Google Tag Manager | Looker | Meta Conversions API | Meta Pixel | Mobile attribution | Offline Conversion Uploads | Quality checks | SKAN | SQL | Server Side | Server Side Tracking | Skadnetwork | Tableau | Tag Manager | UTM | Window Functions
Education
N/A
Regions
States
Cities
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