Manager, Marketing Planning and Analytics
Tasks
- Analyze marketing performance
- Build forecasting for traffic leads appointments visits revenue
- Build self service Tableau dashboards
- Create performance narratives and actionable recommendations
- Define marketing KPI metrics
- Design experiments and learning agenda
- Evaluate channel interaction and media mix
- Identify demand drivers
- Incorporate operational capacity into analysis
- Integrate multi source data for performance views
- Lead integrated performance reporting
- Maintain marketing performance datasets
- Measure incrementality
- Partner with channel owners and lifecycle teams
- Recommend channel spend optimization
Perks/Benefits
- 401k match
- Career growth opportunities
- Dental insurance
- Flexible benefits
- Health insurance
- Paid time off
- Vision insurance
Skills/Tech-stack
Attribution | BigQuery | Conversion Rate | Conversion rate optimization | Cost per appointment | Customer Relationship Management | Customer relationship | Engine optimization | Excel | Funnel Metrics | Incrementality | Lifecycle Marketing | Lifetime Value | Marketing Analytics | Media mix modeling | Mix Modeling | Paid media | Performance reporting | Python | R | Rate optimization | Regression Analysis | Relationship Management | Retention Rate | SQL | Search Engine | Search engine optimization | Tableau
Education
N/A
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