Director, Marketing Analytics
Tasks
- Build and maintain channel dashboards
- Build and maintain data pipelines in Snowflake and Databricks
- Design and execute incrementality experiments
- Develop brand marketing measurement
- Develop podcast measurement and attribution
- Develop reusable dbt models
- Maintain media response curves and saturation models
- Own marketing mix model accuracy
- Own offline and brand measurement strategy
- Translate measurement outputs into budget recommendations
- Use AI to automate analytics workflows
Perks/Benefits
- 401k match
- Flexible work from home
- Medical dental vision HSA match
- Mental health resources
- Paid life insurance AD&D disability benefits
- Paid parental and caregiving leave
- Professional development stipends
- Unlimited PTO
Skills/Tech-stack
Attribution Modeling | Bayesian Modeling | Brand Lift | DBT | Databricks | Difference-in-differences | Geo-holdouts | Incrementality testing | Market design | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Matched Market Design | Media mix modeling | Mix Modeling | Python | SQL | Snowflake | Statistical modeling | Synthetic control | Tableau
Education
N/A
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