Senior Data Analyst - Marketing
Tasks
- Backtest and validate model performance with experiment results
- Build and maintain media mix models using historical data
- Build repeatable experiment analysis templates
- Calculate incremental lift and incremental ROAS CPA
- Communicate causal nuance to non technical stakeholders
- Define metric definitions and model documentation for self serve analytics
- Design and run incrementality tests
- Develop experimentation roadmap with channel owners
- Identify and fix marketing data gaps and inconsistencies
- Incorporate seasonality adstock and saturation effects
- Own marketing measurement strategy across experimentation and attribution
- Translate MMM insights into budget scenarios and forecasts
Perks/Benefits
- Annual off-sites
- ESOP
- Education allowance
- Flexible work
- Fully remote
- Health insurance
- Tech allowance
- WeWork membership or coworking allowance
Skills/Tech-stack
Adstock | Attribution | BI Visualization | Backtesting | Bayesian Methods | Customer Data | Customer data platforms | Data Reconciliation | Data platforms | Econometrics | Experiment design | Google Ads | Incrementality testing | LLMs | LinkedIn Ads | Machine Learning | Media Mix | Media mix modeling | Meta Ads | Mix Modeling | Python | R | SQL | Saturation | Series analysis | Statistical modeling | Time Series | Time Series Analysis | Web Analytics
Education
N/A
Roles
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