Senior Manager, Direct Mail Campaign and Analytics Lead
Tasks
- Analyze campaign performance using SQL
- Build customer acquisition cost forecasting and pacing
- Collaborate with data science on targeting criteria and response models
- Design and run controlled experiments for creative and targeting
- Develop creative briefs and lead creative testing
- Manage direct mail budget and campaign operations
- Manage print data list and agency vendors
- Own direct mail prescreen strategy and execution
- Set SLAs quality standards and resolve vendor issues
Perks/Benefits
- 401k retirement plan
- Dental insurance
- Equity compensation
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Long-term disability insurance
- Paid parental leave
- Remote work
- Short-term Disability Insurance
- Unlimited paid time off
- Vision insurance
Skills/Tech-stack
Audience targeting | Customer Acquisition | Customer Acquisition Cost | Data Modeling | Experiment design | Forecasting | Marketing Analytics | Performance Measurement | Response Modeling | SQL | Vendor management
Education
N/A
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