Manager, Marketing and Media Analytics
Tasks
- Analyze audience behavior campaign performance and conversion funnels
- Build data models for attribution lifetime value predictive analytics MMM and segmentation
- Collaborate with IT and data engineering on data infrastructure
- Collect analyze and interpret marketing and media data
- Communicate analytical findings to non technical stakeholders
- Define measurable campaign goals
- Develop maintain media dashboards for leadership
- Evaluate ROI of marketing channels
- Identify optimization opportunities across marketing and media channels
- Integrate data from marketing platforms and CRM
- Manage data accuracy consistency and integrity
- Optimize marketing effectiveness and campaign performance
- Prepare regular and ad hoc reports and presentations
- Translate insights into actionable recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Ad analytics | Ads Manager | Attribution | CRM | Campaign Manager | Customer Lifetime Value | Dashboarding | Data Modeling | Data Studio | Data Visualization | Data integration | Facebook Ads | Facebook Ads Manager | Google Ads | Google Analytics | Google Data Studio | Lifetime Value | LinkedIn Campaign Manager | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Microsoft Excel | Mix Modeling | Pivot Tables | Power BI | Predictive Analytics | ROI analysis | Segmentation
Education
Regions
Countries
States
Cities
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