Director, Marketing Analytics
Boston, MA or Hampton, NH, MA, United States
USD 190K-230K Executive-level Full Time
Tasks
- Conduct forecasting scenario modeling and investment analysis
- Define enterprise KPIs scorecards and dashboards
- Deliver descriptive and predictive analytics
- Develop self service reporting and analytics adoption
- Establish marketing performance measurement frameworks
- Improve reporting efficiency and analytics effectiveness
- Lead analytics team development and knowledge sharing
- Lead marketing analytics product roadmap
- Partner across stakeholders to connect digital and customer data
- Perform marketing performance analysis for acquisition retention and branding
- Present findings and recommendations to senior leaders
- Replace manual reporting and spreadsheets with scalable solutions
- Support implementation of analytics technologies and reporting solutions
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics enablement | Attribution Modeling | Business Intelligence | Customer Analytics | Dashboarding | Data Governance | Data Quality | Data Science | Data Visualization | Descriptive Analytics | Digital analytics | Forecasting | KPI Development | Marketing Analytics | Measurement frameworks | Predictive Analytics | Reporting Automation | Scenario Modeling | Self-Service | Self-service analytics | Service analytics | Stakeholder management
Education
Regions
Countries
States
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