Principal Data Analyst, Paid media
Tasks
- Build tagging and tracking frameworks
- Collaborate with media buyers to improve ROI
- Create dashboards and reports
- Develop production data models
- Generate insights for optimization
- Implement data integrations
- Maintain UTM standards and KPI definitions
- Manage ad operations and governance
- Own paid media analytics in housing
- Run incrementality testing and attribution analysis
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | CM360 | DBT | DV360 | Data Modeling | Data Visualization | Data Warehousing | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Incrementality testing | LinkedIn Marketing Solutions | LinkedIn marketing | MMM Concepts | Marketing Science | Marketing Solutions | Marketing measurement | Marketo | Meta Marketing | Meta Marketing Science | Privacy-compliant Measurement | Python | SA360 | SQL | Salesforce | Tag Manager | UTM standards
Education
N/A
Roles
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