Director, Marketing Performance Analytics
Tasks
- Advance predictive analytics for marketing investment
- Apply marketing mix modeling incrementality attribution and forecasting
- Build cross functional partnerships across marketing and technology
- Champion innovation in marketing analytics and AI enabled measurement
- Conduct recurring performance reviews
- Create ad hoc analyses for executive decision making
- Develop long term learning agenda for experiments
- Evolve analytics operating model and workflows
- Improve data quality and KPI governance
- Lead enterprise experimentation governance and execution
- Lead marketing performance analytics organization
- Own marketing measurement ecosystem
- Partner with marketing leadership on analytics strategy
- Transform data into actionable marketing recommendations
- Translate analytical findings into executive recommendations
Perks/Benefits
- 401k retirement plan
- Critical illness and accident plans
- Dental insurance
- Employee Discounts on Mountain Shuttles
- Employee assistance program
- Employee discounted lift tickets
- Employee discounts on food
- Employee discounts on gear
- Employee discounts on lodging
- Free ski lessons
- Free ski passes for dependents
- Health insurance
- Ski Mountain Passes
- Training and professional development
- Vision insurance
Skills/Tech-stack
AI-enabled | AI-enabled analytics | Adobe Analytics | Advertising Platforms | Attribution | Attribution Modeling | Behavior Analysis | Business Intelligence | Cloud Data | Cloud Data Ecosystems | Customer Behavior Analysis | Customer Data | Customer behavior | Customer data platforms | Customer lifecycle | Customer lifecycle management | Data Ecosystems | Data Engineering | Data Modeling | Data Quality | Data Warehousing | Data engineering collaboration | Data platforms | Digital Commerce | Digital analytics | Engineering Collaboration | Experimentation | Experimentation Tools | Forecasting | Google Analytics | Hypothesis Testing | Incrementality | KPI governance | Lifecycle Management | Marketing Analytics | Marketing Automation | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Marketing measurement | Mix Modeling | Omnichannel Marketing | Power BI | Predictive Analytics | SQL | Statistical Methods | Statistical rigor | Tableau | Test Design
Education
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