Senior Data Analyst (Marketing Focus) at BeautyTech DTC Brand (Remote, EU-based)
Tasks
- Analyze marketing and ecommerce metrics
- Build cohort and funnel analyses
- Build reporting and KPI frameworks
- Collaborate with data engineering on data quality and modeling
- Develop attribution logic and performance monitoring
- Evaluate channel performance and budget allocation
- Identify revenue leakage and growth opportunities
- Perform experimentation and decision support analysis
- Support forecasting and anomaly detection
- Translate data into business recommendations
- Use AI tools to accelerate analytics and SQL development
Perks/Benefits
Skills/Tech-stack
Ad Spend | Amazon Redshift | Anomaly Detection | Attribution | CAC | Cohort Analysis | Contribution Margin | Customer Acquisition | Customer Acquisition Cost | Data Modeling | Data Quality | Experimentation | Forecasting | Funnel Analysis | Google BigQuery | Growth analytics | LTV | Lifetime Value | Looker | Looker Studio | MER | Marketing Analytics | Payback period | Performance Analytics | Product Analytics | ROAS) | Return on ad spend | SQL | Snowflake | Tableau
Education
N/A
Roles
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