Marketing Analytics Lead (Tracking & Attribution) (m/f/d)
Tasks
- Align stakeholders on measurement approaches
- Build marketing dashboards
- Define conversion definitions
- Define event taxonomy
- Define tracking standards
- Ensure CAC ROAS revenue calculation
- Implement tracking instrumentation
- Lead incrementality testing
- Maintain tracking correctness
- Manage Google Tag Manager setup
- Monitor data quality issues
- Own GA4 configuration
- Own attribution approaches
- Own data quality validation
- Own marketing tracking
- Resolve tracking discrepancies
- Run experimentation measurement
- Troubleshoot tracking discrepancies
- Validate web tagging
Perks/Benefits
- Bike sharing program
- Company lunch
- Employee assistance program
- Group health insurance
- Lifeworks Perks
- Matching RRSP contribution
- Public transport ticket
- Training budget
Skills/Tech-stack
Attribution | CAC Calculation | Conversion Tracking | Data Quality | Data quality monitoring | Event taxonomy | Experimentation | Funnel Analysis | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Incrementality testing | Looker | Looker Studio | Marketing Analytics | Marketing ROI | Marketing ROI Calculation | Quality monitoring | ROAS Calculation | ROI calculation | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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