Vice President, Global Business Insights & Analytics
Mansfield, MA, United States
USD 165K-200K (estimate) Executive-level Full Time
Tasks
- Build analytics capabilities
- Define brand and consumer measurement frameworks
- Define global measurement standards
- Govern marketing and ecommerce analytics
- Govern marketing mix modeling
- Manage syndicated data partnerships
- Own POS and market share reporting
- Promote data-driven decision-making
- Support strategic planning
- Translate MMM outputs into investments guidance
Perks/Benefits
Skills/Tech-stack
Analytics | Business Intelligence | Data Analysis | Data Governance | Data Visualization | External partner management | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Partner management | Research methodologies | Stakeholder influence | Strategic Planning
Education
Roles
Regions
Countries
States
Cities
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