Vice President, Marketing Lead-Channel Strategy & Optimization
Wilmington, DE, United States
USD 140K-172K (estimate) Senior-level Full Time
Tasks
- Analyze performance metrics
- Create executive ready insights
- Define channel capabilities framework
- Develop optimization framework
- Drive recovery and acceleration plans
- Establish governance and playbooks
- Identify funnel drop off
- Lead channel strategy
- Lead experimentation strategy
- Manage reporting and analytics tooling
- Operationalize AI and automation
- Optimize owned digital marketing channels
- Partner with product and experimentation teams
- Perform root cause analysis
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- Onsite health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
AI Automation | Adobe Analytics | Analytics | App analytics | Customer Experience | Digital Marketing Analytics | Digital marketing | Email Marketing | Experimentation | Governance | Marketing Analytics | Marketing Optimization | Marketing attribution | Mobile App | Mobile App Analytics | Performance Measurement | Reporting | Tableau | Web Analytics
Education
Related jobs
-
Product Manager II, YouTube GenAI Responsibility USD 163K-236KA/B | A/B Testing | AI Safety | B testing | Content ModerationEquity compensation | Health benefits | Paid time off | Retirement planMid-level Full TimeSan Bruno, CA, USA1d ago
-
AI & Machine Learning Vice President USD 120K-220KAWS | Alteryx | Anomaly Detection | Azure | C#401k | Dental insurance | Disability insurance | Health insurance | Hybrid work modelExecutive-level Full TimeUnited States R1d ago
-
AI & Machine Learning Senior Vice President USD 160K-310KAWS | Anomaly Detection | Azure | C# | CTE401k | Dental insurance | Disability insurance | Health insurance | HolidaysSenior-level Full TimeUnited States R1d ago
-
Senior Manger, Marketing Analytics - Cards USD 120K-150KA/B | A/B Testing | Account Valuation Modeling | Attribution | B testingSenior-level Full TimeSan Francisco R1d ago
-
Senior Product Associate - Shopping Optimization USD 138K-176KAI tools | Agile | Backlog Management | Confluence | Data LiteracyBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site health and wellness centersMid-level Full TimePlano, TX, United States2d ago
-
Web Strategy, SEO & AI Lead USD 130K-150KA/B | A/B Testing | B testing | B2B Marketing | Competitive AnalysisEmployee assistance program | Flexible spending account | Flexible time off | Flexible work schedule | Healthcare benefitsSenior-level Full TimeU.S. (Remote) R2d ago
-
A/B | A/B Testing | Adobe Analytics | Alteryx | Artificial IntelligenceSenior-level Full TimeOH, United States2d ago
-
Agile | Azure DevOps | Backlog Management | Capacity Planning | Dependency managementContinuing education opportunities | Dental insurance | FSA | HSA | Medical insuranceSenior-level Full TimeRochester, MN, United States R2d ago
-
AI machine learning | AWS | Analytics | Azure | Azure DevOpsHybrid workSenior-level ContractAustin, TX, United States R2d ago
-
Workforce Analytics Manager USD 32K-32KAWS | Azure | Data Analysis | Data Modeling | Data ValidationMid-level Full TimeCleveland, OH, United States2d ago
-
Director, Data Architecture and Analytics USD 183K-229K21 CFR | 21 CFR Part 11 | ALCOA plus | AWS | AWS GlueSenior-level Full TimeWaltham, MA2d ago
-
Senior Staff Technical Program Manager - Quantum Sensing USD 187K-269KAccount Management | Agile | Confluence | Control Account | Control Account Management401k matching | Home Technology Stipend | Legal insurance | Medical, dental, vision plans | Paid HolidaysSenior-level Full TimePleasanton, California, United States2d ago
-
Associate Manager, Performance Analytics - PC USD 60K-140KAttribution | Brand Health | Campaign analytics | Clean rooms | Dashboard DevelopmentDental insurance | Hybrid work | Medical insurance | Mental Health Awareness Days | Paid time offMid-level Full TimeNew York, United States2d ago
-
Associate Manager, Performance Analytics Food USD 60K-140KAttribution | Brand Health | Campaign analytics | Data Storytelling | Data VisualizationDental insurance | Employee resource groups | Health insurance | Hybrid work model | In office events and trainingsMid-level Full TimeNew York, United States2d ago
-
Associate Manager, Advanced Analytics B&W USD 60K-140KAttribution Modeling | Budget Optimization | Clean rooms | Data Clean Rooms | Data IntegrityDental insurance | Employee discounts | Health insurance | Mental health support | Paid time offMid-level Full TimeNew York, United States2d ago
-
Business Analytics | Contract administration | Contract lifecycle | Contract lifecycle management | DashboardsDental insurance | Disability coverage | Health insurance | Paid time off | Parental leaveMid-level Full TimeRockville, MD, US, 208502d ago
-
Agile | Artificial Intelligence | Business Intelligence | Change Management | DashboardsDental insurance | Discretionary bonus | Health insurance | Life insurance | Paid time offMid-level Full TimeUS - CA - Foster City, …2d ago
-
Warranty Analytics & Performance Leader USD 69K-124KAccrual accounting | Alteryx | Audit management | Compliance Management | Data Analysis401k match | Adoption & Surrogacy Assistance | Adoption Assistance | Family planning benefits | Health insuranceSenior-level Full TimeTyler TX 6200 Troup Hwy, United …2d ago
-
AI workflows | Advertising Testing | Brand Health | Brand health tracking | Budget ManagementMid-level Full TimeSavannah, GA, US2d ago
-
Vice President, Data Analytics USD 176K-251KAnalytics Deployment | Claim Audit | Cross-functional | Cross-functional leadership | Data Engineering401k match | Comprehensive health benefits | Educational assistance | Flexible vacation policy | Fully remoteExecutive-level Full TimeAny city, IL, US, 99999 R2d ago
-
Agile | Analytics | Atlassian Confluence | Data Analysis | Google WorkspaceCompany holidays | Employee assistance program | Employee travel assistance | Flexible spending account | Mental health supportSenior-level Full TimeArlington, Virginia, United States - Remote R2d ago
-
Senior Manager, Business Analytics USD 67K-149KAlteryx | BigQuery | Claims data | Data Validation | Data VisualizationDental coverage | Medical coverage | Paid time off | Retirement savings options | Travel up to 10 percentSenior-level Full TimeWork At Home-North Carolina, United States2d ago
-
Manager, Supply Chain Strategy & Analytics USD 102K-163KDashboarding | Data Analysis | KPI Reporting | Power BI | Product TestingOnsite work 4 days per week | Paid Holidays | Paid sick time | Paid vacation | Training and developmentMid-level Full Time8116 - Midtown Office, United States2d ago
-
Analytics | Asset Management | Audit Readiness | Business planning | Campaign Management401k company match | Exchange program | Medical/Dental/Vision | PTO program | Tuition reimbursement programSenior-level Full TimeRemote, WA, United States R2d ago
-
Senior Manager, Executive Fulfillment Escalations USD 146K-201KCross-functional | Cross-functional leadership | Customer Order Fulfillment | Data Analysis | Demand forecastingSenior-level Full TimeSanta Clara,CA, United States2d ago