Head of Applied Science | Marketing Measurement & Effectiveness - Lounge by Zalando (All Genders)
Tasks
- Build measurement ecosystem
- Calibrate marketing mix modeling
- Collaborate with engineering for scalable deployment
- Design synthetic control analyses
- Develop incremental attribution models
- Develop unified measurement framework
- Drive Bayesian marketing mix modeling
- Implement geo experimentation
- Improve marginal ROI forecasting
- Lead causal inference testing pipeline
- Lead scientific team development
- Maintain low latency measurement infrastructure
- Operationalize machine learning for LTV
- Optimize capital allocation
- Partner on forecasting and budgeting frameworks
- Predict churn probability
- Run difference in differences analyses
Perks/Benefits
Skills/Tech-stack
A B Test | A/B | A/B Testing | Attribution Modeling | B testing | Bayesian statistics | Budgeting | Causal Inference | Churn Prediction | Customer Lifetime Value | Data Infrastructure | Difference-in-differences | Forecasting | Geo-experimentation | LTV modeling | Language Processing | Lifetime Value | Low Latency | Low-Latency Systems | Machine Learning | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch attribution modeling | Multi-touch) | Natural Language | Natural Language Processing | Predictive Analytics | Synthetic control
Education
Roles
Applied Science Lead | Head | Head of Applied Science | Lead | Science Lead
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