Director of Enrollment Marketing
Dallas, TX, United States
USD 80K-92K (estimate) Executive-level Full Time
Tasks
- Collaborate with enrollment and retention on brand standards
- Direct enrollment marketing operations
- Ensure brand consistency for external enrollment communications
- Evaluate advertising opportunities and select strategy
- Implement integrated communications plan for enrollment
- Implement technology solutions for communications teams
- Manage college guides and directories updates
- Measure and monitor enrollment communications effectiveness using analytics
- Mentor and develop marketing team members
- Provide leadership and oversight for enrollment communications
- Reframe enrollment marketing strategy from transactional to strategic
Perks/Benefits
- N/A
Skills/Tech-stack
Advertising strategy | Analytics | Asset Management | Brand Management | Content development | Customer Relationship Management | Customer relationship | Digital Asset | Digital asset management | Digital marketing | Graphic Design | Marketing Automation | Marketing strategy | Media Marketing | Project Management | Relationship Management | Social Media | Social Media Marketing | Stakeholder management | Team leadership | Web Design
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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