Manager, Landing Page Optimization
Tasks
- Analyze experiment data with statistical rigor
- Build dashboards to track test performance
- Collaborate with product marketing design and web engineering
- Design and execute A/B and multivariate experiments
- Develop testing and iteration framework
- Ensure localization compliance and cultural accuracy
- Improve ad to landing continuity
- Integrate web performance with Salesforce and Marketo
- Lead landing page optimization
- Manage CRO experimentation pipeline and document learnings
- Monitor page speed UX quality and mobile responsiveness
- Own LPO personalization flow
- Track KPIs conversion rate bounce rate funnel progression
- Use heatmaps and session recordings to find drop offs
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | BigQuery | CSS | Contentful | Conversion Rate | Conversion rate optimization | Dashboarding | Experimentation | FullStory | Funnel Analysis | GDPR | Google Analytics | Google Analytics 4 | HTML | Hotjar | HubSpot | KPI Tracking | Looker | Marketo | Microsoft Clarity | Mobile Responsiveness | Multivariate Testing | Page Speed | Personalization | Power BI | Rate optimization | SQL | Salesforce | Statistical Analysis | Tableau | UX Design | Web Performance
Education
Regions
Countries
States
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