Senior Manager – Marketing AI & Innovation Analytics
US - California - Thousand Oaks - Field/Remote, United States
R
USD 149K-202K Senior-level Full Time
Tasks
- Create executive reporting and cross brand AI scorecards
- Define GEO measurement standards
- Define analytics measurement and instrumentation requirements
- Develop KPI frameworks and measurement plans
- Evaluate AI platforms data sources and partnerships
- Integrate AI metrics into brand performance reporting
- Measure incrementality of AI initiatives
- Orchestrate AI data activation across omnichannel and field engagement
- Own and optimize enterprise GEO analytics framework
- Quantify business impact of AI marketing
- Run experimentation with pilots and A B testing
- Translate AI insights into marketing strategies
Perks/Benefits
- Annual bonus
- Dental insurance
- Disability insurance
- Flexible spending accounts
- Flexible work model
- Health insurance
- Life insurance
- Paid time off
- Retirement savings plan
- Stock-based long-term incentives
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | AI platforms | B testing | Causal measurement | Data Quality | Data orchestration | Experiment design | Geo analytics | Incrementality testing | KPI Development | Marketing Analytics | Measurement strategy | Omnichannel Marketing | Performance optimization | Reporting | Vendor management
Education
Associate Degree | Bachelor of Science | Doctorate Degree | High School Diploma | Master of Science
Regions
Countries
States
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