Senior Manager-Data Analytics
New York, NY, United States
USD 103K-174K (estimate) Senior-level Full Time
Tasks
- Apply AI and generative AI techniques for journey optimization
- Build scalable analytical solutions
- Collaborate with cross-functional teams to implement solutions
- Communicate insights to business leaders
- Conduct audience segmentation analysis
- Design data driven targeting and personalization
- Develop predictive models and decisioning strategies
- Drive experimentation and investment optimization
- Improve digital analytics automation
- Lead paid media analytics strategy
- Measure media performance and conversion
- Optimize marketing funnel performance
- Recommend actions based on analytics insights
- Run audience experimentation and A B testing
- Use machine learning for acquisition optimization
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | Clickstream analytics | DSP | Data Automation | Data Modeling | Decisioning | Experimentation | Funnel Optimization | Generative AI | KMeans | Machine Learning | Personalization | Predictive Modeling | Python | Real Time | Real-time Systems | Recommender Systems | SQL | Semantic Modeling | Time Systems | XGBoost
Regions
Countries
States
Cities
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