Manager, Media Analytics & Insights
Tasks
- Build measurement frameworks and KPI structures
- Connect media metrics to business outcomes
- Define test and learn hypotheses and success criteria
- Develop campaign performance narratives
- Diagnose media performance shifts
- Establish quality assurance for reporting outputs
- Evaluate performance against objectives and benchmarks
- Generate optimization recommendations
- Guide interpretation of experiments and platform lift studies
- Lead media analytics projects
- Manage and mentor analysts
- Manage project scope timelines risks and dependencies
- Oversee media data quality and tracking integrity
- Present findings to technical and nontechnical stakeholders
- Translate client objectives into measurement plans
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Analytical Readouts | Attribution | B testing | Customer Analytics | Data Quality | Data Standardization | Experimentation | Geo-experiments | Incrementality testing | KPI frameworks | Lift studies | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media Analytics | Mix Modeling | Platform Lift | Platform lift studies | Reporting Automation | Tracking taxonomy
Education
N/A
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