Digital Analytics Manager Sr
Work From Home United States, United States
R
USD 113K-186K Mid-level Full Time
Tasks
- Administer Adobe Analytics and GA4
- Architect tag management and data collection
- Build digital performance dashboards
- Configure analytics platform access and processing rules
- Define KPI taxonomy and event taxonomy
- Define data layer specifications
- Define reporting cadence and visualization standards
- Develop BI reports in Power BI or Tableau
- Ensure compliance with privacy regulations
- Establish data governance and tagging standards
- Implement client side and server side tracking
- Manage first party data collection and consent mode
- Own digital measurement strategy and governance
- Partner with marketing and product teams on analytics enablement
- Perform tag audit and quality assurance
- Support A B and multivariate testing measurement plans
- Translate digital data into actionable insights
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Experience | Adobe Experience Platform | Adobe Launch | B testing | BigQuery | CCPA | Consent Management | Consent Management Platform | Consent Mode | Data Governance | Data Layer | Experience Platform | GA4 | GLBA | Google Marketing | Google Marketing Platform | Google Tag | Google Tag Manager | Marketing Platform | Modeled Conversions | Multivariate Testing | Power BI | SQL | Server Side | Server-side Tagging | Snowflake | Tableau | Tag Management | Tag Manager
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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