Sr Manager Commercial Reporting Analytics
Tasks
- Analyze marketing efficiency by channel
- Build Power BI dashboards and reports
- Define and govern KPIs
- Design campaign KPIs and attribution
- Develop and mentor analytics team
- Develop full funnel marketing measurement framework
- Establish performance management best practices
- Evaluate sales programs and marketing initiatives
- Lead analytics vision and execution roadmap
- Lead data integration and accessibility with IT
- Measure marketing ROI and effectiveness
- Monitor commercial initiatives and recommend optimizations
- Perform root cause analysis and prioritized actions
- Run sales leadership and commercial operating reviews
- Standardize reporting and scorecards
- Support ecommerce analytics and conversion optimization
- Translate complex analytics into executive insights
Perks/Benefits
- 401k plan
- Advancement opportunities
- Apparel discounts
- Dental insurance
- Disability coverage
- Employee events
- Flexible spending accounts
- Growth opportunities
- Life insurance
- Medical insurance
- Personal time
- Remote available
- Sick time
- Vacation time
- Vision insurance
Skills/Tech-stack
Advanced Analytics | Attribution Modeling | Budgeting | Business Intelligence | CRM | Dashboarding | Data Governance | Data integration | Ecommerce analytics | Forecasting | Incrementality testing | KPI Development | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Performance Management | Power BI | Reporting | SQL | Snowflake
Education
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