Marketing Analytics & Optimization Manager
20 KING ST W:TORONTO, Canada
CAD 67K-110K (estimate) Mid-level Full Time
Tasks
- Analyze campaign performance funnels conversion
- Collaborate with product, engineering, and marketing teams
- Create and maintain marketing dashboards
- Create data backed roadmaps
- Develop segmentation strategies
- Document BI assets and reporting materials
- Perform ad-hoc deep dives
- Quantify marketing ROI using incremental lift
- Run A B tests and multivariate experiments
- Streamline reporting workflows
- Use experimentation to improve conversion rates
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Amplitude | Attribution | B testing | Causal Inference | Conversion Rate | Conversion rate optimization | CrazyEgg | Customer Analytics | Excel | Google Analytics | Heatmapping | Incremental Lift | Incremental Lift Modeling | Jupyter Notebooks | Lift modeling | Marketing Analytics | Multivariate Testing | Optimizely | Power BI | Product Analytics | Python | ROI modeling | Rate optimization | SQL | Segmentation | Significance Testing | Snowflake | Statistical significance | Statistical significance testing | Tableau | VWO
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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