Manager, Growth Marketing Experimentation
Tasks
- Align methods and track SLAs
- Co own experimentation roadmap
- Coordinate calibration with MMM and MTA
- Define learning agenda and success metrics
- Improve analysis run rate
- Lead day to day vendor relationship
- Mentor media analytics analyst
- Monitor data inputs and documentation
- Monitor experiment defects and leakage
- Prioritize experiment study backlog
- Produce decision readouts with lift and uncertainty
- Propose tiebreakers for decisioning
- Review and approve vendor study designs
- Run SQL R and Python validations
- Uplevel partner teams on power and QA
- Write decision memos
Perks/Benefits
Skills/Tech-stack
Big Data | Causal Inference | Data Science | Data science techniques | Diff-in-diff | Excel | Experiment Validation | Experiment design | Geo-experiments | Geo-holdouts | Marketing Experiment Design | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Parallel Trends | Platform Holdouts | Power analysis | Python | R | Randomized-Controlled Trials | SQL | Seasonality | Session Leakage
Education
N/A
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