Analista de Dados Sênior - CRM PME
Tasks
- Connect customer behavior to CRM actions
- Create hypotheses and test plans
- Define audiences and journeys
- Design A/B tests
- Measure campaign impact and incremental lift
- Monitor KPI performance engagement conversion retention churn LTV
- Prioritize audiences and recommendations
- Support CRM strategy evolution
- Translate NBO NBA model outputs into CRM actions
- Translate analytics into CRM recommendations
- Work with data science to feedback model learnings
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | B testing | Braze | CDP | CRM Analytics | Churn analysis | Clustering | Cohort Analysis | Customer Lifetime Value | Customer Segmentation | Data Modeling | Data integration | Excel | Funnel Analysis | Google Sheets | Incrementality testing | Lifecycle analytics | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Marketing Technology | Marketing performance | Marketing performance measurement | Next Best Action | Next best offer | Oracle | Performance Measurement | Power BI | Propensity Modeling | Python | R | RD Station | Recommendation Systems | Retention analytics | SQL | Salesforce | Statistical Analysis | Tableau
Education
N/A
Roles
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